Cultural norms significantly influence the perception and acceptance of sex doll use in Portugal. Traditionally, Portuguese society has held conservative views on sexuality and adult toys; however, attitudes are gradually shifting towards openness and acceptance. This evolving perspective is reflected in increased curiosity and experimentation with sex dolls, especially among younger generations seeking companionship or exploring fantasies discreetly. The societal conversation around sexuality and personal fulfillment has helped destigmatize adult intimacy devices, making ownership more acceptable in private settings. Moreover, Portugal’s emphasis on personal freedom and individual rights supports a growing acceptance of diverse lifestyles and choices. Despite this progress, some cultural reservations persist, often influenced by religious or traditional values, leading to a cautious approach among certain demographics. The increasing availability of information and discreet purchasing options has further contributed to normalization. Overall, cultural norms in Portugal are gradually adapting, enabling more people to explore sex doll use without fear of judgment, fostering a more open and inclusive environment for adult intimacy.